10 SEO Stats You Need to Arm Yourself With

If you do search engine optimization as part of your job description you need to arm yourself with these stats. If you’re an SEO or marketing agency use theses stats to help sell SEO to your prospects, keep your clients agreement that they need SEO, and to up lift your own spirits that what your doing works. If you work as an in house SEO then these stats will help you keep your job, keep your boss convinced they need SEO, validate your efforts, impress the staff at meetings, and maintain your confidence that SEO will work for for your company.

1. 75% of searchers never go past the first page of search results.
   Click to Tweet – Source: HubSpot.
2. 70% of the links clicked on in searches are organic, not paid.
   Click to Tweet – Source: Search Engine Land.
3. 89% of people use search engines in there decision processes when making a purchase.
   Click to Tweet – Source: Brafton.
4. 53% of clicks on organic search results are on the first result.
   Click to Tweet – Source: Search Engine Watch.
5. Leads from SEO have a 14.6% close rate, while offline advertising, such as direct mail, only have a close rate of 1.7%.
   Click to Tweet – Source: Search Engine Journal.
6. 71% of the purchase decision process starts with an online search.
   Click to Tweet – Source: Brafton.
7. 93% of all experiences online begin with a search at a search engine.
   Click to Tweet – Source: Search Engine Journal.
8. YouTube is now the second most visited search engine.
   Click to Tweet – Source: Social Media.
9. Videos have a 41% higher click-through rate in search results than standard web page results.
   Click to Tweet – Source: aimClear.
10. Videos have a 50% higher chance of ranking first in search results than a standard web page.
    Click to Tweet – Source: SEO Reel.